Choose disruption over comfort.
Marc Sampogna is an entrepreneur, brand builder, and creative strategist driven by one core belief: the brands that shape culture are the ones willing to challenge convention.
As the founder of Canopy Brand Group and Wingmate, and co-founder of Once Upon A Coconut and TrueGreen Global, Marc has built businesses at the intersection of innovation, culture, wellness, technology, and purpose-driven storytelling. His work spans brand creation, product innovation, experiential marketing, creative direction, and strategic growth — helping transform ideas into brands that resonate deeply with consumers and leave a lasting impact.
Marc has earned recognition for his ability to identify emerging shifts in culture and consumer behavior, then translate those insights into disruptive brands, experiences, and business opportunities.
At the core of Marc’s philosophy…
is the belief that great brands should do more than sell products — they should create emotional connection, inspire community, and improve people’s lives. His ventures consistently integrate purpose, innovation, and storytelling to create brands that feel culturally relevant, commercially impactful, and emotionally authentic.
At Canopy Brand Group, Marc partners with emerging startups and global companies alike to develop breakthrough branding, innovation pipelines, launch campaigns, and immersive experiences that challenge expectations and create momentum in the marketplace.
For Marc, disruption is not about noise — it’s about courage. The courage to rethink categories, challenge assumptions, and create something people genuinely connect with.
Because comfort rarely changes the world.
Logic will take you from A to B. Imagination will take you everywhere.
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Logic will take you from A to B. Imagination will take you everywhere. |
NEWS
How Once Upon A Coconut is Fixing Coconut Water
https://open.spotify.com/episode/6KMl3Ts8XI12SXtLij7wQG?si=yyUn0ddRRjO_Ys_WC7CTyw
Marc Sampogna’s Intersection of Creativity and Entrepreneurship
Once Upon A Coconut: Coconut Water W/ Purpose! ft. Marc Sampogna, Ray Burbige & Dean "Mojo" Muhtadi
FROM THE 4TH ANNUAL SHORTY SOCIAL GOOD AWARDS: CLOSING THE CROP GAP Finalist in GLOBAL CAMPAIGN
https://shortyawards.com/4th-socialgood/closing-the-crop-gap-2
Post-Merger Agency Life, with Marc Sampogna
Elevate Your Grind with TrueGreen CMO, Marc Sampogna
Marc Sampogna Inducted into Cambridge Who’s Who Executive, Professional and Entrepreneurial Registry
https://www.24-7pressrelease.com/press-release/82658/marc-sampogna-inducted-into-cambridge-whos-whoexecutive-professional-and-entrepreneurial-registry
Building A Coconut Brand With Positivity And Purpose
https://wearefirebelly.libsyn.com/building-a-coconut-brand-with-positivity-and-purpose
Social Impact Heroes: Why & How Marc Sampogna of Once Upon A Coconut Is Helping To Change Our World
https://medium.com/authority-magazine/social-impact-heroes-why-how-marc-sampogna-of-once-upon-a-coconut-is-helping-to-change-our-world-88aa30a6f808
5 Bad Habits Entrepreneurs Must Drop
https://www.nfib.com/content/resources/start-a-business/5-bad-habits-entrepreneurs-must-drop-62631/
Hot Beverage Brand Once Upon A Coconut Attracted Daymond John and Other Celeb Backers
https://www.uschamber.com/co/good-company/the-leap/once-upon-a-coconut-celebrity-investors
CREATE THE FUTURE BEFORE THE WORLD ASKS FOR IT.
